Play is how children discover the world.

DESIGN MEETS PLAY · AGES 2–8
Play is how we grow.
Where design meets play. Luxury childrenswear for ages 2 to 8.
Explore the Collection
Visit a Store
Dress freely. Explore freely.
OUR STORY
Born from Bauhaus, made for children
Bringing clear design into a free-spirited childhood.
Design you can wear
Bauhaus geometry, primary colour and functionalism are where we begin. Circles, squares and triangles become the visual language of our clothes, and bold colour brings rhythm to everyday dressing.
Freedom, left to the child
Easy to wear, made to move. We care about how fabric feels on skin and how a body moves, so our quality stands up to play — clothes that keep up with every run, climb and discovery.
From representing European and American labels to building our own. Playologie opens a new chapter, putting everything we know about childrenswear into designs of our own.
THE DESIGN LANGUAGE
Four design pillars
Order you can see. Ease you can feel.
Colour
A primary palette of yellow, red, blue and teal — bold yet ordered combinations that bring light to a child's everyday.
Shape
A geometric language of circle, square and triangle. Simple forms and proportions that stay beautiful season after season.
Material
High-quality fabrics, soft on skin and built to last — made to be worn again and again, and played in hard.
Function
Designed for running, climbing and playing. We start from how children move, so what they wear keeps up with their curiosity.
VISIT PLAYOLOGIE
Visit a Playologie store
Feel the fabrics. See the colour and detail up close. Find what feels right, together with your child.
SHANGHAI
HKRI Taikoo Hui
Meet Playologie in the rhythm of the city.
SHANGHAI
Jing'an Kerry Centre
A store visit made for colour and touch.
SHANGHAI
Baodaxiang, Nanjing East Road
Find your child's next favourite on Nanjing East Road.
SHANGHAI
Xintiandi Hubindao
Take your time choosing, side by side with your child.
PLAYOLOGIE COMMUNITY
Join the Playologie parent community
New arrivals, pre-sales and events — you'll hear first.
Stay close on WeChat
Join our WeChat community for new launches, pre-sale access and brand events, and keep the designs you love — and the news worth waiting for — close at hand.
WeChat QR code
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Official group QR code coming soon
Join the Playologie parent community for new arrivals, pre-sales and events.
GET IN TOUCH
Contact us
Questions about fit, collections or visiting a store? We'd love to hear from you.
Email
playologie.shop@gmail.com

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